How is Apple so anti-social yet so successful?
Apple is probably the most successful and innovative company on earth over the past decade, and it’s extremely closed and secretive. What’s up with that?
Social media should be used to further leverage one’s employer value proposition (EVP). When I work with new clients, the first thing I do is to help them define who they are. Why do people stay with their company? Why do people want to work for their company? Who are their stars and what are the common behaviors and traits their stars possess? To reinforce this concept of tri-branding, I often ask them a simple question: What do BMW, Apple, and Southwest Airlines have in common? They all are exceptional at linking employment and product brand.
New iPhone update 4.0.1 loses 3 bars of signal strength
The update is said to be an industry-first wherein the signal bars represent the real phone antenna performance, and not just anice graphic as in the past. Mind you in the past a nice graphic was all that was needed, but in the light of antennagate Apple thought that some physics and engineering might deflect the perception. That’s an odd twist for a “brand image” company, but in any case having a “real” set of bars is good. I suppose 1 bar is half the strength of 2 bars etc, or at last some formula between them.
I’m not sure what the formula is, although that’s sure to be published soon. In this case I just lay two phones beside each other and took screen shots. One was upgraded, and the other not. The upgraded one shows 2 bars, and the old one 5 bars.
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